With the model of a fictional life project, the artist gives his impressions of urban gentrification and social destruction via today’s construction industry. The project that he calls Erect Istanbul Life Complex, which harbors housing, culture-trade, and warship spaces, is presented to potential investors together with a real-estate brochure whose text seems to be written by the construction company. Contextualizing the framework of the project for future dwellers and users, and bearing some clues from its past, the text points to the tensions on which the construction is founded using dystopian elements.